We want to be connected with family, friends, clients and potential customers anyway that we can.
Many of us work from home and we have the luxury of hours of toddler talk, homework, laundry and grocery shopping, but we can still feel lonely in business. We just want to be connected.
Through the invention of the internet and Social Media, we had been given the chance to share our stories, showcase our craft and show our emotions through different online platforms. This can be a truly valuable piece of a marketing plan for a business, especially for the mom who is raising babies and business.
Naturally, Social Media outlets are becoming more and more viable for the professional side of life, and that is a good thing. Global interconnectivity means that we can now reach people that are hundreds, if not thousands, of miles away from you, and all you have to is click with your mouse. As a result, platforms like Facebook, Twitter and Instagram had become tools we simply cannot ignore. Plus, they are stellar outlets for us to vent about mom stuff, all the while, meeting others that are just like us.
Instagram, in particular, is an interesting (and fun!) platform. It allows business owners to showcase their products, services, and ideas without including too much text. It allows the user to post a photo, add some hashtags and a short description and be on their merry way.
Take a moment and follow along as we share these 5 Instagram tips for small business.
#1 – The Hashtag Is Your Friend
Don’t let the word hashtag scare you. Think of a hashtag as a keyword or a search term. If you were to google something you were interested in, you would type in the word and Google would return results. Make a list of words that your audience would search for if they needed your service or product. That list is the start of your hashtag list for Instagram! By using relevant hashtags you make it easy for users to stumble upon your content and potentially become viable customers. Instagram allows up to 30 hashtags so grab a pen and start your list now!
HELPFUL TIP: Add your hashtags as the first comment below your initial photo description. This gives you more room to “chat” with your audience using the description area instead of cluttering it up with all your hashtags…..
#2 – Engage Viewers With a Visual Narrative
Everybody loves a good story, right? Story-telling has been a means of entertainment for years and years, so why not tell your own? Instead of actually telling your story, you should show it. By arranging your images in a compelling and interesting manner, you engage your viewers. Share your ideas, the story of your business or testimonies of satisfied customers. It is also important to tailor your content to your target audience. Pick a story-telling style that you think will appeal to your ideal consumer, and stick to it.
By staying consistent with your story and your posts, you encourage familiarity and trust. The more people get to know, like and trust you, the higher the likelihood of them doing business with you!
#3 – Quality over Quantity
When you use Instagram as a business platform, you will need interesting and engaging photos. In addition to showcasing your service or product, I have found that sharing personal photos from time to time adds value to your audience. Of course, this may vary from industry to industry, but in my experience, I have found that my followers enjoy getting to know me better through these personal photos. When I say personal photos keep in mind it is important to use your brain and enlist the help of good ol’ common sense. Let’s be real here, you are still running a business and you need to think like a professional. If in doubt, please DON’T post it.
#4 – Consistency and Predictability
Something to think about is your posting habit. Posting consistent, exciting content is going to yield a continual growth in your number of followers. If you have a challenging time remembering to post, I recommend scheduling a few in advance to ensure you stay consistent. I will be honest, I have not found a scheduling system that I’m head over heels in love with; however, I can tell you I use OnlyPult. It is affordable and helps me set up a few posts in advance.
By letting people know what to expect with your content, it makes you predictable. It allows consumers to get immersed, without worrying that they’ll miss something important. It enables them to plan ahead and to look forward to your content. In my experience, when you provide positive, consistent content your followers are much more active and they stay connected with your business.
#5 – Interaction is Key
Last, but certainly not the least, don’t forget to engage with those that have taken the time to follow you or comment. Though it may seem tedious (especially once you build a large following), interacting with your followers is a MUST! By doing so, you encourage loyalty. It’s important to be genuine with your interactions.
There is no need to forcefully try and connect with your followers. You know as a mom, sometimes just seeing a picture of spilled coffee and toys all over instantly connects you! A simple thank you, or short discussion about their interests is enough. Try to find out what is expected of your service and tailor your posts to reflect customer expectation. 100% accuracy is unnecessary. As long as you show your viewers that you’re serious about catering to them, instead of just promoting yourself, you should do just fine.
Let’s Wrap It Up
These 5 Instagram tips for mompreneurs are just a few tips regarding building your business on Instagram. As you gain experience, you will develop your own techniques and ideas on how to engage your viewers. Be professional, be unique and be you! Work to find a balance between business and personal, and you will find success.